This might sound a bit strange, but a vast majority of people (84% to be exact) trust online reviews as much as recommendations from family and friends as long as they meet certain criteria like authenticity, is in the right industry, or you have multiple reviews on the same site. Because Google is one of the most used, and most trusted search engines, people are willing to give trust and credibility to Google reviews more than reviews from less trustworthy sources. This means understanding how to get Google reviews is more important than ever