Online Google reviews can be just what a consumer needs to push them from consideration to purchase. A lot of times when consumers are reading Google reviews they are looking for confirmation that they are making the right decision. And positive online reviews can do just that, but the opposite can also be true. If your business has a low star rating or a lot of recent negative Google reviews, customers could be pushed to the competition. Knowing how to get Google reviews and also how to understand what your reviews mean is a big deal. Don’t believe? A recent survey said that 13% of consumers wouldn’t even consider purchasing from a business with a 1- to 2-star rating.